About
Just a guy with a big belief:
adaptability is everything.
About
Just a guy with a big belief:
adaptability is everything.
About
Just a guy with a big belief:
adaptability is everything.
Introduction
I am Colby K. Anderson
I believe great design isn't static – it shifts, scales, and grows with you.
I’m a design-focused creative built for today’s fast-moving digital world. I mix strategic thinking with hands-on craft—using best practices and fresh ideas to create work that makes a real impact.
I am a designer built for brands in motion. I blend craft and flexibility to create work that lasts. From early-stage startups to established companies evolving their look, I bring design thinking, sharp systems, and collaboration to every project.
I work across tech, fitness, lifestyle, design tools, education, and consumer goods, with a soft spot for brands that want to do things a little differently.
My vision is to shape adaptable, human-centered brands that move with clarity, confidence, and craft in an ever-changing world.
I am not just creating designs – I am shaping strategy, design, and storytelling that drive business growth and user engagement.
Founder
Experience
GoPro : Senior UX/UI Designer
2023-2025
As a Senior UX/UI Designer at GoPro, I focus on design and user testing to enhance experiences across a wide range of platforms. I addressed usability challenges and optimized user flows while integrating branding with UX design for impactful digital experiences. With attention to detail and a collaborative approach, I balance strategy and execution in my work.
USANA Health Sciences :: UX Manager
2022-2023
As a UX design manager at USANA, I mentor my team, foster collaboration with engineering and product management, and manage project scopes and timelines for successful product launches.
iFIT :: Director of Branding
2021-2022
As Director of iFIT Branding, I lead a team that enhanced and elevated our brand through marketing and design, collaborated with distributors to meet sales targets, set growth goals, and streamlined processes while empowering my team.
iFIT :: Product Design Lead
2015-2021
As a Product Design Lead at iFIT, I led a team of designers to create user-centered mobile, desktop, and integrated experiences that improved workflows and enhanced visual engagement. My responsibilities included gathering user requirements, analyzing research, and utilizing usability testing to develop engaging features. I focused on aligning user goals with business objectives, defining problem spaces, and refining design artifacts, applying strategic and technical expertise to achieve impactful solutions.
iFIT :: Senior Product Design
2014-2015
As a Senior Product Designer at iFIT, I focused on creating irresistible user experiences by collaborating with a multidisciplinary team. I conducted user studies and developed innovative designs, prioritizing delightful solutions while aligning stakeholders throughout the process.
See More
Education
Bachelor of Fine Art: Emphasis Graphic Design
2000-2005
Utah State University
Switzerland Graphic Design Study Abroad
2003
Utah State University
Building Brands Certification
2021
Northwestern | Kellogg
Skills
Identity + Branding
• Brand Identity Development
• Brand Guidelines
• Logo Design
• Visual Language Systems
• Packaging & Collateral Design
Product + Digital
• UX/UI Design
• User Research
• iOS + Android Mobile App Design
• Web Design
• Interaction Design
• Design Systems
• Product Strategy
• Accessibility Design
• Marketing Campaign Creative
• Iconography & Illustration
• Motion & Interaction Prototypes
Approach
Turn insight into impact.
Built to shift. Designed to last.
My approach emphasizes empathy, clarity, and momentum. Each project progresses through four stages that align purpose with execution and ideas with real results.
01/
Begin by understanding the problem. I explore the product, people, and broader context—mapping stakeholders, reviewing data, and uncovering needs. The goal: reveal insights and establish a foundation for meaningful design.
02/
I distill discovery findings into a clear problem statement and outline the core challenge. I identify what matters to users and frame early product value propositions. Here is where direction and purpose take shape.
03/
Using a clear brief, I ideate possibilities, test, and refine through brainstorming and experimentation. This phase is collaborative and creative, transforming insights into flexible solutions for implementation.
04/
Design meets reality through prototyping, testing, and iterating to ensure solutions are user-friendly, stakeholder approved, and aligned with our goals. This ongoing cycle of learning and refinement prepares us for a confident launch.
From foundation to flow.
This process provides each project with a clear structure without slowing it down. It’s adaptable enough to meet teams where they are and focused enough to deliver results. Whether you need big-picture insights or detailed execution, this approach aligns strategy and creativity, enabling you to move forward with purpose.
Insight
recommendations
Inspiring experiences
Take their word for it
Colby is a force, delivering exceptional work with speed while maintaining a user-first mindset. He is collaborative and brings fresh ideas, making teams better.
Colby is a force, delivering exceptional work with speed while maintaining a user-first mindset. He is collaborative and brings fresh ideas, making teams better.
Evan Kosowski
Principal Product Designer
GoPro
Colby is a top designer. He balances aesthetics and interaction, ensuring his UX specs are beautiful and functional.
Colby is a top designer. He balances aesthetics and interaction, ensuring his UX specs are beautiful and functional.
Chris Bray
Principal Product Manager, Cameras
GoPro
Colby excels in design systems and user testing, making collaboration enjoyable. Addressed growth initiatives and optimized user flows for a seamless experience.
Colby excels in design systems and user testing, making collaboration enjoyable. Addressed growth initiatives and optimized user flows for a seamless experience.
Reid Haviland
Product Designer
GoPro
I've worked with Colby for 7 years on design projects. He excels in every discipline, ensuring high standards and attention to detail, even under tight deadlines.
I've worked with Colby for 7 years on design projects. He excels in every discipline, ensuring high standards and attention to detail, even under tight deadlines.
Chad Jensen
Senior Product Designer
Ginger Labs
Colby was an impactful team member at GoPro. He brought a ton to the team, elevating detail and strategic thinking. He is a top-tier professional and designer.
Colby was an impactful team member at GoPro. He brought a ton to the team, elevating detail and strategic thinking. He is a top-tier professional and designer.
Steven Fortunato
Principal Product Designer
GoPro
Colby is a talented designer who solves problems with scalable solutions. He establishes best practices and excites everyone, making him a great collaborator for any project.
Colby is a talented designer who solves problems with scalable solutions. He establishes best practices and excites everyone, making him a great collaborator for any project.
Joshua Hamill
Principal UX/UI Designer
GoPro
Introduction
I am Colby K. Anderson
I believe great design isn't static – it shifts, scales, and grows with you.
I’m a design-focused creative built for today’s fast-moving digital world. I mix strategic thinking with hands-on craft—using best practices and fresh ideas to create work that makes a real impact.
I am a designer built for brands in motion. I blend craft and flexibility to create work that lasts. From early-stage startups to established companies evolving their look, I bring design thinking, sharp systems, and collaboration to every project.
I work across tech, fitness, lifestyle, design tools, education, and consumer goods, with a soft spot for brands that want to do things a little differently.
My vision is to shape adaptable, human-centered brands that move with clarity, confidence, and craft in an ever-changing world.
I am not just creating designs – I am shaping strategy, design, and storytelling that drive business growth and user engagement.
Founder
Experience
GoPro : Senior UX/UI Designer
2023-2025
As a Senior UX/UI Designer at GoPro, I focus on design and user testing to enhance experiences across a wide range of platforms. I addressed usability challenges and optimized user flows while integrating branding with UX design for impactful digital experiences. With attention to detail and a collaborative approach, I balance strategy and execution in my work.
USANA Health Sciences :: UX Manager
2022-2023
As a UX design manager at USANA, I mentor my team, foster collaboration with engineering and product management, and manage project scopes and timelines for successful product launches.
iFIT :: Director of Branding
2021-2022
As Director of iFIT Branding, I lead a team that enhanced and elevated our brand through marketing and design, collaborated with distributors to meet sales targets, set growth goals, and streamlined processes while empowering my team.
iFIT :: Product Design Lead
2015-2021
As a Product Design Lead at iFIT, I led a team of designers to create user-centered mobile, desktop, and integrated experiences that improved workflows and enhanced visual engagement. My responsibilities included gathering user requirements, analyzing research, and utilizing usability testing to develop engaging features. I focused on aligning user goals with business objectives, defining problem spaces, and refining design artifacts, applying strategic and technical expertise to achieve impactful solutions.
iFIT :: Senior Product Design
2014-2015
As a Senior Product Designer at iFIT, I focused on creating irresistible user experiences by collaborating with a multidisciplinary team. I conducted user studies and developed innovative designs, prioritizing delightful solutions while aligning stakeholders throughout the process.
See More
Education
Bachelor of Fine Art: Emphasis Graphic Design
2000-2005
Utah State University
Switzerland Graphic Design Study Abroad
2003
Utah State University
Building Brands Certification
2021
Northwestern | Kellogg
Skills
Identity + Branding
• Brand Identity Development
• Brand Guidelines
• Logo Design
• Visual Language Systems
• Packaging & Collateral Design
Product + Digital
• UX/UI Design
• User Research
• iOS + Android Mobile App Design
• Web Design
• Interaction Design
• Design Systems
• Product Strategy
• Accessibility Design
• Marketing Campaign Creative
• Iconography & Illustration
• Motion & Interaction Prototypes
Approach
Turn insight into impact.
Built to shift. Designed to last.
My approach emphasizes empathy, clarity, and momentum. Each project progresses through four stages that align purpose with execution and ideas with real results.
01/
Begin by understanding the problem. I explore the product, people, and broader context—mapping stakeholders, reviewing data, and uncovering needs. The goal: reveal insights and establish a foundation for meaningful design.
02/
I distill discovery findings into a clear problem statement and outline the core challenge. I identify what matters to users and frame early product value propositions. Here is where direction and purpose take shape.
03/
Using a clear brief, I ideate possibilities, test, and refine through brainstorming and experimentation. This phase is collaborative and creative, transforming insights into flexible solutions for implementation.
04/
Design meets reality through prototyping, testing, and iterating to ensure solutions are user-friendly, stakeholder approved, and aligned with our goals. This ongoing cycle of learning and refinement prepares us for a confident launch.
From foundation to flow.
This process provides each project with a clear structure without slowing it down. It’s adaptable enough to meet teams where they are and focused enough to deliver results. Whether you need big-picture insights or detailed execution, this approach aligns strategy and creativity, enabling you to move forward with purpose.
Insight
recommendations
Inspiring experiences
Take their word for it
Colby is a force, delivering exceptional work with speed while maintaining a user-first mindset. He is collaborative and brings fresh ideas, making teams better.
Evan Kosowski
Principal Product Designer
GoPro
Colby is a top designer. He balances aesthetics and interaction, ensuring his UX specs are beautiful and functional.
Chris Bray
Principal Product Manager, Cameras
GoPro
Colby excels in design systems and user testing, making collaboration enjoyable. Addressed growth initiatives and optimized user flows for a seamless experience.
Reid Haviland
Product Designer
GoPro
I've worked with Colby for 7 years on design projects. He excels in every discipline, ensuring high standards and attention to detail, even under tight deadlines.
Chad Jensen
Senior Product Designer
Ginger Labs
Colby was an impactful team member at GoPro. He brought a ton to the team, elevating detail and strategic thinking. He is a top-tier professional and designer.
Steven Fortunato
Principal Product Designer
GoPro
Colby is a talented designer who solves problems with scalable solutions. He establishes best practices and excites everyone, making him a great collaborator for any project.
Joshua Hamill
Principal UX/UI Designer
GoPro
Introduction
I am Colby K. Anderson
I believe great design isn't static – it shifts, scales, and grows with you.
I’m a design-focused creative built for today’s fast-moving digital world. I mix strategic thinking with hands-on craft—using best practices and fresh ideas to create work that makes a real impact.
I am a designer built for brands in motion. I blend craft and flexibility to create work that lasts. From early-stage startups to established companies evolving their look, I bring design thinking, sharp systems, and collaboration to every project.
I work across tech, fitness, lifestyle, design tools, education, and consumer goods, with a soft spot for brands that want to do things a little differently.
My vision is to shape adaptable, human-centered brands that move with clarity, confidence, and craft in an ever-changing world.
I am not just creating designs – I am shaping strategy, design, and storytelling that drive business growth and user engagement.
Founder
Experience
GoPro : Senior UX/UI Designer
2023-2025
As a Senior UX/UI Designer at GoPro, I focus on design and user testing to enhance experiences across a wide range of platforms. I addressed usability challenges and optimized user flows while integrating branding with UX design for impactful digital experiences. With attention to detail and a collaborative approach, I balance strategy and execution in my work.
USANA Health Sciences :: UX Manager
2022-2023
As a UX design manager at USANA, I mentor my team, foster collaboration with engineering and product management, and manage project scopes and timelines for successful product launches.
iFIT :: Director of Branding
2021-2022
As Director of iFIT Branding, I lead a team that enhanced and elevated our brand through marketing and design, collaborated with distributors to meet sales targets, set growth goals, and streamlined processes while empowering my team.
iFIT :: Product Design Lead
2015-2021
As a Product Design Lead at iFIT, I led a team of designers to create user-centered mobile, desktop, and integrated experiences that improved workflows and enhanced visual engagement. My responsibilities included gathering user requirements, analyzing research, and utilizing usability testing to develop engaging features. I focused on aligning user goals with business objectives, defining problem spaces, and refining design artifacts, applying strategic and technical expertise to achieve impactful solutions.
iFIT :: Senior Product Design
2014-2015
As a Senior Product Designer at iFIT, I focused on creating irresistible user experiences by collaborating with a multidisciplinary team. I conducted user studies and developed innovative designs, prioritizing delightful solutions while aligning stakeholders throughout the process.
See More
Education
Bachelor of Fine Art: Emphasis Graphic Design
2000-2005
Utah State University
Switzerland Graphic Design Study Abroad
2003
Utah State University
Building Brands Certification
2021
Northwestern | Kellogg
Skills
Identity + Branding
• Brand Identity Development
• Brand Guidelines
• Logo Design
• Visual Language Systems
• Packaging & Collateral Design
Product + Digital
• UX/UI Design
• User Research
• iOS + Android Mobile App Design
• Web Design
• Interaction Design
• Design Systems
• Product Strategy
• Accessibility Design
• Marketing Campaign Creative
• Iconography & Illustration
• Motion & Interaction Prototypes
Approach
Turn insight into impact.
Built to shift. Designed to last.
My approach emphasizes empathy, clarity, and momentum. Each project progresses through four stages that align purpose with execution and ideas with real results.
01/
Begin by understanding the problem. I explore the product, people, and broader context—mapping stakeholders, reviewing data, and uncovering needs. The goal: reveal insights and establish a foundation for meaningful design.
02/
I distill discovery findings into a clear problem statement and outline the core challenge. I identify what matters to users and frame early product value propositions. Here is where direction and purpose take shape.
03/
Using a clear brief, I ideate possibilities, test, and refine through brainstorming and experimentation. This phase is collaborative and creative, transforming insights into flexible solutions for implementation.
04/
Design meets reality through prototyping, testing, and iterating to ensure solutions are user-friendly, stakeholder approved, and aligned with our goals. This ongoing cycle of learning and refinement prepares us for a confident launch.
From foundation to flow.
This process provides each project with a clear structure without slowing it down. It’s adaptable enough to meet teams where they are and focused enough to deliver results. Whether you need big-picture insights or detailed execution, this approach aligns strategy and creativity, enabling you to move forward with purpose.
Insight
recommendations
Inspiring experiences
Take their word for it
Colby is a force, delivering exceptional work with speed while maintaining a user-first mindset. He is collaborative and brings fresh ideas, making teams better.
Evan Kosowski
Principal Product Designer
GoPro
Colby is a top designer. He balances aesthetics and interaction, ensuring his UX specs are beautiful and functional.
Chris Bray
Principal Product Manager, Cameras
GoPro
Colby excels in design systems and user testing, making collaboration enjoyable. Addressed growth initiatives and optimized user flows for a seamless experience.
Reid Haviland
Product Designer
GoPro
I've worked with Colby for 7 years on design projects. He excels in every discipline, ensuring high standards and attention to detail, even under tight deadlines.
Chad Jensen
Senior Product Designer
Ginger Labs
Colby was an impactful team member at GoPro. He brought a ton to the team, elevating detail and strategic thinking. He is a top-tier professional and designer.
Steven Fortunato
Principal Product Designer
GoPro
Colby is a talented designer who solves problems with scalable solutions. He establishes best practices and excites everyone, making him a great collaborator for any project.
Joshua Hamill
Principal UX/UI Designer
GoPro
Let's work togethter!
— If you’re interested in any form of collaboration, please send me an email and I will get back shortly.
Let's work togethter!
— If you’re interested in any form of collaboration, please send me an email and I will get back shortly.
Let's work togethter!
— If you’re interested in any form of collaboration, please send me an email and I will get back shortly.
Built to shift.
Designed to last.
Get in touch to talk about your next project.
Meet the partners who are part of our success story
Built to shift.
Designed to last.
Get in touch to talk about your next project.
Meet the partners who are part of our success story
Built to shift.
Designed to last.
Get in touch to talk about your next project.
Meet the partners who are part of our success story