A Unified Real Estate Ecosystem
Mobile App Design + Design System
Refined Foundations
A Unified Real Estate Ecosystem
When I stepped into this project, I found a fragmented product experience shaped by multiple user types—brokers, agents, and clients—and incomplete design solutions left behind by a previous group. My goal was to bring cohesion and clarity, starting with a strong foundation and ending with a seamless user experience for everyone involved.
Client
YourAgent App
Timeframe
2019
Project Type
Mobile App Design + Design System
Role
Lead Research + Product Designer
Refined Foundations
Overview
The app was built to serve three very different user groups, each with its own set of goals and needs. However, inconsistent visual elements, disjointed flows, and missing design patterns were causing friction at every step.
I was brought in to lead the design effort—evaluating existing assets, creating a unified design system, and refining the user flows to support each user type. It was part design rescue, part experience rebuild.
Refined Foundations
The Challenge
The prior group's incomplete handoff left gaps in navigation, component consistency, and overall usability. User flows were clunky and disjointed, making the app hard to navigate.
Serving brokers, agents, and clients within one app meant designing for three sets of behaviors and expectations, without alienating any single user group. Balancing these needs required thoughtful hierarchy and interaction design.
Refined Foundations
The Solution
I started by refining the brand system and creating a scalable design guide rooted in the brand’s existing identity, refining color, type, spacing, and iconography to form the core of a consistent design system.
Product Design UX/UI Design System Research + Insight
With the system in place, I turned to simplifying navigation and enhancing usability. Each user flow was evaluated, reorganized, and tested for clarity and ease—creating intuitive journeys across all user types.
Refined Foundations
Refined Foundations
Performance Results
The final product included a robust component library with over 40 modular UI elements, enabling faster future development and better user consistency.
Unified under one system
Faster navigation time
Reusable elements and components created
Usability testing showed a significant improvement in task success rates and a 2x reduction in time to complete key actions. The app now feels cohesive, confident, and easy to use—regardless of who’s logging in.
